Document

Building in Public — But Not Too Public

7/12/2025
3 min
Startup
Growth
Strategy
Tio Satria

Tio Satria

Everybody says build in public. Cool advice. But here's my twist: build publicly, but reveal strategically.

Not every idea needs to be paraded on X (formerly Twitter) before it’s hardened. Some things need silence, iteration, and privacy.

My Rule of Thumb:

  • Share lessons, not pipelines.
  • Show results, not blueprints.
  • Tease, don't leak.

Your competitors aren't sleeping — don't make their job easier.